Borouge company announced that it has established a new marketing company in Egypt to support its MENA growth strategy through meeting the customer requirements in the region, according to Pipeline Oil and Gas News.

The company commented: “Opening a marketing  company for Borouge in Egypt, the first-of-its-kind in the Middle East outside Abu Dhabi, is a necessary step to ensure a better understanding of our customers’ needs and opening a regular dialogue on how we can better help them improve their businesses and products,” said Wim Roels, CEO of Borouge.

Borouge added that the investments are being progressed through its new marketing company in Egypt, which will enable the company to strengthen its capability to support its customers’ business growth.

The new company will further enhance its strategic partnerships in the MENA region where customers can directly benefit from its  new developed and differentiated plastics solutions as well as the technical services which create value boosting their product competitiveness.