ExxonMobil Egypt announced that it has signed a collaboration and framework agreement with Trella, a technology platform connects shippers to carriers, aiming to bring a new digital technology to the freight industry in Egypt and provide it with innovative solutions, a press release announced.

This agreement is the first direct investment for ExxonMobil with a tech startup in MENA region, coming  as a part of ExxonMobil Egypt’s mission to empower new digital solutions and support young and ambitious innovators beyond the energy industry.

Omar Hagrass, Trella’s CEO, said “we’re very excited about our collaboration with ExxonMobil Egypt, unlocking new ways to build an ecosystem that supports drivers and surpasses the status-quo of logistics. Throughout this support, we’ll aim at expanding and empowering a network of well-utilized trucks all over Egypt.”

“Trella’s growth in a short period of time and though challenging circumstances is a signal that the market is ripe for disruption, and we believe Trella is on the right track to revamp the freight industry in Egypt and in the region.” added Hagrass.

For his part, Mohamed El Assar, Market Development Manager at ExxonMobil Egypt, said “this investment and support aim to provide our leading-edge Mobil lubricants truck customers with access to trusted quality jobs in Egypt via an innovative digital platform. As a lubricants market leader in Egypt, we’re excited to help enhance the efficiency and productivity of our valuable customers’ businesses as well as support tech startups led by young, inspiring, and dynamic teams such as Trella.”